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Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
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Design for the Mind:Seven Psychological Principles of Persuasive Design, Victor S. Yocco
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- Année de publication
- 2016
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