En savoir plus sur le livre
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
Achat du livre
Truth, lies, and advertising : the art of account planning, Jon Steel
- Langue
- Année de publication
- 1998
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.