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Focusing on effective marketing strategies, this book equips decision makers with essential tools and principles to navigate challenging times. It emphasizes the importance of adapting marketing efforts to current conditions while fostering innovative growth opportunities for the future. By guiding organizations to create relevant and resilient marketing approaches, it aims to empower leaders to steer their businesses toward a successful and sustainable trajectory.
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Marketing Through Turbulent Times, Jenny Darroch
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- Année de publication
- 2009
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