Green Jujitsu

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Addressing environmental sustainability requires a significant culture change within businesses, which is often the most challenging aspect of this transition. Traditional methods have failed to inspire genuine engagement, prompting a new approach called Green Jujitsu. This strategy emphasizes leveraging employees' strengths rather than correcting weaknesses, using the 'elephant model' to guide, inspire, and modify the workplace environment. The author shares insights from their experiences facilitating culture change in prominent organizations, illustrated through compelling case studies.