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Emphasizing design as a crucial element for commercial success and societal improvement, this book offers insights from Raymond Turner on leveraging design for competitive advantage. It presents a practical approach aimed at managers and executives who shape organizational effectiveness, making it particularly relevant for those in design management roles and students aspiring to enter the field. The text underscores the importance of effective design leadership in enhancing business performance, government efficiency, and overall societal enjoyment.
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Design Leadership, Raymond Turner
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- Année de publication
- 2016
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- (souple)
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