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Image by Design
From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
Auteurs
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This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Achat du livre
Image by Design, Tom Shachtman, Clive Chajet
- Langue
- Année de publication
- 1997
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 7,79 €
Modes de paiement
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- Titre
- Image by Design
- Sous-titre
- From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
- Langue
- Anglais
- Auteurs
- Tom Shachtman, Clive Chajet
- Éditeur
- Learning Solutions
- Publié
- 1997
- Format
- souple
- Pages
- 272
- ISBN10
- 0072926023
- ISBN13
- 9780072926026
- Séries
- Catégories
- Mots clés
- Description
- This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.