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More Than A Name
An Introduction to Branding
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More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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More Than A Name, Melissa Davis
- Langue
- Année de publication
- 2005
- Reliure
- (souple)
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- Titre
- More Than A Name
- Sous-titre
- An Introduction to Branding
- Langue
- Anglais
- Auteurs
- Melissa Davis
- Éditeur
- AVA Publishing
- Publié
- 2005
- Format
- souple
- Pages
- 240
- ISBN10
- 2940373000
- ISBN13
- 9782940373000
- Séries
- Mots clés
- Design graphique
- Description
- More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.