Focus Group Kit - 3: Developing Questions for Focus Groups
Paramètres
- 128pages
- 5 heures de lecture
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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
Achat du livre
Focus Group Kit - 3: Developing Questions for Focus Groups, David L. Morgan, Richard A. Krueger, Jean A. King
- Langue
- Année de publication
- 2003
- Reliure
- (souple),
- État du livre
- Abîmé
- Prix
- 11,99 €
Modes de paiement
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- Titre
- Focus Group Kit - 3: Developing Questions for Focus Groups
- Langue
- Anglais
- Éditeur
- SAGE Publications Ltd
- Publié
- 2003
- Format
- souple
- Pages
- 128
- ISBN10
- 0761908196
- ISBN13
- 9780761908197
- Séries
- Mots clés
- Thèmes psychologiques, Manuels et guides, Médecine, Marketing et relations publiques, Recherche, Statistiques, Psychologie sociale
- Description
- Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.