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10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

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'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.

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10 Ways To Screw Up An Ad Campaign, Barry H. Cohen

Langue
Année de publication
2006
Reliure
(souple)
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Titre
10 Ways To Screw Up An Ad Campaign
Sous-titre
And How to Create Ones That Work
Langue
Anglais
Éditeur
Adams Media
Publié
2006
Format
souple
Pages
272
ISBN10
1598690825
ISBN13
9781598690828
Séries
Description
'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.