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- 224pages
- 8 heures de lecture
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Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
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Marketing fashion, Harriet Posner
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing fashion
- Langue
- Anglais
- Auteurs
- Harriet Posner
- Éditeur
- Laurence King
- Publié
- 2011
- Format
- souple
- Pages
- 224
- ISBN10
- 1856697231
- ISBN13
- 9781856697231
- Séries
- Recueil
- Portfolio (Laurence King)
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Marketing & Ventes, Thématique de la mode, Mode, Marketing et relations publiques
- Description
- Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.