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"The Insanity of Advertising" delivers a surprising, inside look at unbelievable and sometimes astonishing happenings in the ad business. Not tittle-tattle but real, absolutely truthful, on the ground intel from an executive who saw it all happening right before his eyes, from Madison Avenue to San Francisco and Silicon Valley. These are the ad
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The insanity of advertising : memoirs of a mad man, Fred S. Goldberg
- Langue
- Année de publication
- 2013
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- (rigide)
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- Titre
- The insanity of advertising : memoirs of a mad man
- Langue
- Anglais
- Auteurs
- Fred S. Goldberg
- Éditeur
- Council Oak Books
- Publié
- 2013
- Format
- rigide
- Pages
- 394
- ISBN10
- 1571783210
- ISBN13
- 9781571783219
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- "The Insanity of Advertising" delivers a surprising, inside look at unbelievable and sometimes astonishing happenings in the ad business. Not tittle-tattle but real, absolutely truthful, on the ground intel from an executive who saw it all happening right before his eyes, from Madison Avenue to San Francisco and Silicon Valley. These are the ad