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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
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Global innovation management : a strategic approach, J. Christopher Westland
- Langue
- Année de publication
- 2008
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- (souple)
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- Titre
- Global innovation management : a strategic approach
- Langue
- Anglais
- Auteurs
- J. Christopher Westland
- Éditeur
- Palgrave Macmillan
- Publié
- 2008
- Format
- souple
- Pages
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,5 sur 5
- Description
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.