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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
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Business to Business Direct Marketing, Robert W Bly
- Langue
- Année de publication
- 1998
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- (rigide)
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- Titre
- Business to Business Direct Marketing
- Langue
- Anglais
- Auteurs
- Robert W Bly
- Éditeur
- McGraw Hill Professional
- Publié
- 1998
- Format
- rigide
- ISBN10
- 0844232432
- ISBN13
- 9780844232430
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3 sur 5
- Description
- Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.