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This text focuses on key macro and micro issues in international business and is designed to satisfy the demands for a first course in international business at either the undergraduate or graduate levels. Well developed case studies examine actual multinational companies and illustrate important concepts. Each chapter contains an introduction and summary to provide students with a thorough perspective.
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International business : theory and practice, Dara Khambata, Riad Ajami
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- Année de publication
- 1992
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