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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
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Made in Germany: corporate identity of a nation, David Head
- Langue
- Année de publication
- 1992
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Made in Germany: corporate identity of a nation
- Langue
- Anglais, Allemand
- Auteurs
- David Head
- Éditeur
- Hodder
- Publié
- 1992
- Format
- souple
- Pages
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Autre histoire
- Description
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.