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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world
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Creating a brand identity : a guide for designers, Catharine Slade-Brooking
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Creating a brand identity : a guide for designers
- Langue
- Anglais
- Auteurs
- Catharine Slade-Brooking
- Éditeur
- Laurence King Publishing
- Publié
- 2016
- Format
- souple
- Pages
- 160
- ISBN10
- 1780675623
- ISBN13
- 9781780675626
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Art, Manuels et guides, Design, Marketing & Ventes
- Évaluation
- 4,05 sur 5
- Description
- Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world