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- 246pages
- 9 heures de lecture
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Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
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Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Langue
- Année de publication
- 2004
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- (rigide)
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- Titre
- Storytelling
- Sous-titre
- Branding in Practice
- Langue
- Anglais
- Auteurs
- Klaus Fog, Christian Budtz, Baris Yakaboylu
- Éditeur
- Springer
- Publié
- 2004
- Format
- rigide
- Pages
- 246
- ISBN10
- 3540235019
- ISBN13
- 9783540235019
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Communication
- Évaluation
- 3,9 sur 5
- Description
- Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.