Opportunities and threats to current business management in cross-border comparison 2019

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European Union, Tourism, Industry 4.0 and Manufacturing, Fair Trade, Legislation and Accounting Systems, Customer Relationship Management, Branding and New Trends in Marketing Communication and Distribution, Green Marketing, Personal Marketing in Employees Recruiting, Consumer Behavior, Cross-border Cooperation, Development of Small and Medium-sized Firms, Profitability of Czech and German Business Ventures, Management Systems, Entrepreneurship and Start-ups and other topics became the center of attention and the subject of the exchange of knowledge and experience between both experts and students from Czech and German universities and their research institutes at a conference dedicated to the new trends in business management called „Opportunities and Threats to Current Business Management in Cross-border Comparison 2019“. The publication of the conference papers allows us to continue in our research activity and use the presented information to draw up topics for further cooperation between Czech and German experts.