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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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Film & video marketing, Michael Wiese
- Langue
- Année de publication
- 1989
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Film & video marketing
- Langue
- Anglais
- Auteurs
- Michael Wiese
- Éditeur
- M. Wiese Productions
- Publié
- 1989
- Format
- souple
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Thématique cinématographique, Cinéma, Marketing & Ventes
- Évaluation
- 2,5 sur 5
- Description
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.