En savoir plus sur le livre
How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
Achat du livre
The Creative Priority, Jerry Hirshberg
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- The Creative Priority
- Langue
- Anglais
- Auteurs
- Jerry Hirshberg
- Éditeur
- Collins
- Publié
- 1999
- Format
- souple
- Pages
- 288
- ISBN10
- 0887309607
- ISBN13
- 9780887309601
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Gestion & Ressources humaines
- Évaluation
- 3,65 sur 5
- Description
- How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.