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The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
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You Can't Lose If the Customer Wins, Ronald A. Nykiel
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- You Can't Lose If the Customer Wins
- Langue
- Anglais
- Auteurs
- Ronald A. Nykiel
- Éditeur
- Longmeadow Press
- Publié
- 1993
- Format
- rigide
- Pages
- 132
- ISBN10
- 068141023X
- ISBN13
- 9780681410237
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.