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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Achat du livre
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Langue
- Année de publication
- 2013
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 4,09 €
Modes de paiement
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- Titre
- Viral marketing : the science of sharing
- Langue
- Anglais
- Auteurs
- Byron Sharp, Karen NelsonField
- Éditeur
- Oxford University Press
- Publié
- 2013
- Format
- souple
- Pages
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Évaluation
- 3,7 sur 5
- Description
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.