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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
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The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Langue
- Année de publication
- 2017
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- (rigide)
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- Titre
- The Inversion Factor
- Langue
- Anglais
- Auteurs
- Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Éditeur
- MIT Press
- Publié
- 2017
- Format
- rigide
- Pages
- 240
- ISBN10
- 0262037270
- ISBN13
- 9780262037273
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,5 sur 5
- Description
- Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion