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Provides advice on how to limit the damage of crises effectively by acting quickly and positively. Explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.
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Crisis Communication, Peter Anthonissen
- Langue
- Année de publication
- 2008
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- (rigide)
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- Titre
- Crisis Communication
- Langue
- Anglais
- Auteurs
- Peter Anthonissen
- Éditeur
- Kogan Page
- Publié
- 2008
- Format
- rigide
- Pages
- 240
- ISBN10
- 0749454008
- ISBN13
- 9780749454005
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,55 sur 5
- Description
- Provides advice on how to limit the damage of crises effectively by acting quickly and positively. Explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.