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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
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Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Langue
- Année de publication
- 2009
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- (rigide)
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- Titre
- Six Rules for Brand Revitalization
- Langue
- Anglais
- Auteurs
- Larry Light, Joan Kiddon
- Éditeur
- Wharton
- Publié
- 2009
- Format
- rigide
- Pages
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,65 sur 5
- Description
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.