Paramètres
- 220pages
- 8 heures de lecture
En savoir plus sur le livre
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- Provided by publisher
Achat du livre
The End of Advertising, Andrew Essex
- Langue
- Année de publication
- 2017
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Titre
- The End of Advertising
- Langue
- Anglais
- Auteurs
- Andrew Essex
- Éditeur
- Random House
- Publié
- 2017
- Format
- rigide
- Pages
- 220
- ISBN10
- 0399588515
- ISBN13
- 9780399588518
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,45 sur 5
- Description
- "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- Provided by publisher