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Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.
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Strategic Communications Management, Laura Mazur, Jon White
- Langue
- Année de publication
- 1995
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- (rigide)
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- Titre
- Strategic Communications Management
- Langue
- Anglais
- Auteurs
- Laura Mazur, Jon White
- Éditeur
- Addison-Wesley Longman
- Publié
- 1995
- Format
- rigide
- Pages
- 277
- ISBN10
- 0201593769
- ISBN13
- 9780201593761
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,5 sur 5
- Description
- Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.