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Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
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Competitive Intelligence, Larry Kahaner
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Competitive Intelligence
- Langue
- Anglais
- Auteurs
- Larry Kahaner
- Éditeur
- Touchstone Book
- Publié
- 1996
- Format
- rigide
- Pages
- 300
- ISBN10
- 0684810743
- ISBN13
- 9780684810744
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,8 sur 5
- Description
- Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.