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Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Achat du livre
The Marketing Book, Michael John Baker
- Langue
- Année de publication
- 2003
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 7,49 €
Modes de paiement
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- Titre
- The Marketing Book
- Langue
- Anglais
- Auteurs
- Michael John Baker
- Éditeur
- Routledge
- Publié
- 2003
- Format
- souple
- Pages
- 834
- ISBN10
- 0750655364
- ISBN13
- 9780750655361
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.