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For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
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The Boston Consulting Group on strategy, Carl W Stern, Michael S. Deimler
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- Année de publication
- 2006
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