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- 371pages
- 13 heures de lecture
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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Achat du livre
Advertising Campaign Strategy, Donald Parente
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Advertising Campaign Strategy
- Langue
- Anglais
- Auteurs
- Donald Parente
- Publié
- 2000
- Format
- rigide
- Pages
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,65 sur 5
- Description
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.