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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Langue
- Année de publication
- 1996
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- (rigide)
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- Titre
- Strategic Marketing for Nonprofit Organizations
- Langue
- Anglais
- Auteurs
- Philip Kotler, Alan R. Andreasen
- Éditeur
- Prentice Hall
- Publié
- 1996
- Format
- rigide
- ISBN10
- 0132325470
- ISBN13
- 9780132325479
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, L'école, Marketing & Ventes, Leadership, Études postuniversitaires
- Évaluation
- 3,75 sur 5
- Description
- Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.