Delivering Profitable Value

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In 'Delivering Profitable Value', Michael Lanning draws from over twenty-five years' experience to offer a fundamentally new approach to strategy and performance, showing how any business can transform itself into a value delivery system that consistently and profitably delivers superior experiences to customers. At its core, 'Delivering Profitable Value' is about the creative relationship between an organization and its customers. Michael Lanning's landmark book provides a tested method for establishing and nurturing those relationships, and capturing the profitable growth that results.