Épuisé
Paramètres
- 400pages
- 14 heures de lecture
En savoir plus sur le livre
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Achat du livre
Product Strategy for High Technology Companies, Michael McGrath
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Product Strategy for High Technology Companies
- Langue
- Anglais
- Auteurs
- Michael McGrath
- Éditeur
- McGraw Hill Professional
- Publié
- 2000
- Format
- rigide
- Pages
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Technologie, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 3,6 sur 5
- Description
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.