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Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
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Advertising, Maurice I. Mandell
- Langue
- Année de publication
- 1980
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Advertising
- Langue
- Anglais
- Auteurs
- Maurice I. Mandell
- Éditeur
- Prentice-Hall, Inc.
- Publié
- 1980
- Format
- rigide
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign