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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Successful Marketing Plan
- Langue
- Anglais
- Auteurs
- Roman Hiebing, Scott Cooper
- Éditeur
- McGraw-Hill
- Publié
- 2003
- Format
- souple
- Pages
- 576
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.