Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Auteurs
- Collectif d'auteurs
Évaluation du livre
Paramètres
- 384pages
- 14 heures de lecture
En savoir plus sur le livre
First published in 1983, Jay Levinson's "Guerrilla Marketing" has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first "Guerrilla Marketing" book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, "Guerrilla Marketing" will be the entrepreneur's marketing bible for the twenty-first century
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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Collectif d'auteurs
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Éditeur
- Piatkus
- Publié
- 2007
- Format
- souple
- Pages
- 384
- ISBN10
- 0749928115
- ISBN13
- 9780749928117
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat, Monnaie
- Évaluation
- 3,75 sur 5
- Description
- First published in 1983, Jay Levinson's "Guerrilla Marketing" has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first "Guerrilla Marketing" book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, "Guerrilla Marketing" will be the entrepreneur's marketing bible for the twenty-first century