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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Achat du livre
Loyalty Myths, Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
- Langue
- Année de publication
- 2005,
- État du livre
- Bon
- Prix
- 1,99 €
Modes de paiement
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- Titre
- Loyalty Myths
- Langue
- Anglais
- Éditeur
- John Wiley & Sons
- Publié
- 2005
- Pages
- 272
- ISBN10
- 0471743151
- ISBN13
- 9780471743156
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,4 sur 5
- Description
- In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.