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This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic Marketing Management Cases
- Langue
- Anglais
- Éditeur
- Irwin
- Publié
- 1998
- Format
- souple
- ISBN10
- 0256261253
- ISBN13
- 9780256261257
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.