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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
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The Online Advertising Playbook, Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- The Online Advertising Playbook
- Langue
- Anglais
- Auteurs
- Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Éditeur
- John Wiley & Sons
- Publié
- 2007
- Format
- rigide
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,1 sur 5
- Description
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.