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This new text is ideal for all students following business context and organizational environment modules as part of a Business Studies or Management undergraduate course or diploma, or post-experience course. Up-to-date, and packed with real-life case studies and examples, the book examines the characteristics, features and complexity of the competitive, economic, legal/political, social, technological and ecological environments, and their influence on organizations, now and in the future.
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The business environment: Challenges and changes, I. Ian Brooks, Jamie Weatherson
- Langue
- Année de publication
- 1997
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