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- 222pages
- 8 heures de lecture
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Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index
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Platform strategy, Laure Claire Reillier, Benoit Reillier
- Langue
- Année de publication
- 2017
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- Titre
- Platform strategy
- Langue
- Anglais
- Auteurs
- Laure Claire Reillier, Benoit Reillier
- Publié
- 2017
- Format
- rigide
- Pages
- 222
- ISBN10
- 1472480244
- ISBN13
- 9781472480248
- Séries
- Recueil
- Gower book
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Informatique & Internet
- Description
- Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index