En savoir plus sur le livre
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
Achat du livre
Consumer behavior: Concepts and apllications, David L. Loudon, Albert J. Della Bitta
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.