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Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
Achat du livre
Consumer behavior: Concepts and apllications, David L. Loudon, Albert J. Della Bitta
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 2,88 €
Modes de paiement
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- Titre
- Consumer behavior: Concepts and apllications
- Langue
- Anglais
- Auteurs
- David L. Loudon, Albert J. Della Bitta
- Éditeur
- McGraw-Hill
- Publié
- 1993
- Format
- rigide
- ISBN10
- 0070387672
- ISBN13
- 9780070387676
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4,25 sur 5
- Description
- Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.