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Authors deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits
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No B.S.Trust-Based Marketing, Dan S. Kennedy, Matt Zagula
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- No B.S.Trust-Based Marketing
- Langue
- Anglais
- Auteurs
- Dan S. Kennedy, Matt Zagula
- Éditeur
- Entrepreneur Press
- Publié
- 2012
- Format
- souple
- Pages
- 290
- ISBN10
- 1599184400
- ISBN13
- 9781599184401
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,3 sur 5
- Description
- Authors deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits