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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The CRM handbook : a business guide to customer relationship management
- Langue
- Anglais
- Auteurs
- Jill Dyché
- Éditeur
- Addison-Wesley
- Publié
- 2005
- Format
- souple
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,5 sur 5
- Description
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.