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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
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- 5,99 €
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