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- 306pages
- 11 heures de lecture
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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
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Copywriting Made Simple, Tom Albrighton
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Copywriting Made Simple
- Langue
- Anglais
- Auteurs
- Tom Albrighton
- Éditeur
- ABC Business Communications
- Publié
- 2020
- Format
- souple
- Pages
- 306
- ISBN10
- 1838054510
- ISBN13
- 9781838054519
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Écriture
- Évaluation
- 3,9 sur 5
- Description
- Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.