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In Designing Connected Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today's needs and tomorrow's opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team. Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations.
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Designing Connected Content, Carrie Hane, Mike Atherton
- Langue
- Année de publication
- 2017
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- (souple)
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- Titre
- Designing Connected Content
- Langue
- Anglais
- Auteurs
- Carrie Hane, Mike Atherton
- Éditeur
- Pearson Education (US)
- Publié
- 2017
- Format
- souple
- Pages
- 240
- ISBN10
- 0134763386
- ISBN13
- 9780134763385
- Séries
- Évaluation
- 4,15 sur 5
- Description
- In Designing Connected Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today's needs and tomorrow's opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team. Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations.