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A guide to the wide range of terms used in marketing, from "action plans" to "zero ratings". This book is of interest to marketers, general managers, or to people who want to understand the importance of marketing in the business world.
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Pocket guide to marketing., Michael Thomas
- Langue
- Année de publication
- 1989
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Pocket guide to marketing.
- Langue
- Anglais
- Auteurs
- Michael Thomas
- Éditeur
- The Economist publications
- Publié
- 1989
- Format
- rigide
- ISBN10
- 0631147675
- ISBN13
- 9780631147671
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- A guide to the wide range of terms used in marketing, from "action plans" to "zero ratings". This book is of interest to marketers, general managers, or to people who want to understand the importance of marketing in the business world.