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Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.
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Cases in contemporary strategy analysis, Robert M. Grant, Kent E. Neupert
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Cases in contemporary strategy analysis
- Langue
- Anglais
- Auteurs
- Robert M. Grant, Kent E. Neupert
- Éditeur
- Blackwell
- Publié
- 2003
- Format
- souple
- Pages
- 369
- ISBN10
- 1405111801
- ISBN13
- 9781405111805
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.