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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Langue
- Année de publication
- 2003,
- État du livre
- Très bon
- Prix
- 6,24 €
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